Every October, Britain collectively agrees to pay premium prices for advent calendars filled with travel-sized products they'll never finish. We investigate the psychology behind this festive financial folly.
Apr 20, 2026
Dopamine dressing has transformed every questionable impulse purchase into a medically-endorsed act of self-care. We investigate how a vague psychological concept became retail therapy's greatest marketing coup, and why your GP is tired of prescribing shopping trips.
Apr 15, 2026
Mumbai-born, Brooklyn-based project manager Divya Menon spent three hours and fifty-eight minutes this Tuesday constructing a face designed to communicate that she spent zero minutes on her face. The beauty industry calls this 'effortless.' Her manager calls it a 'recurring attendance issue.' We call it investigative journalism.
Mar 12, 2026