A forensic investigation into the mysterious process by which a £2.50 polyester blouse from Age Concern becomes a £45 'rare archive piece' with its own Instagram story. We trace the exact moment second-hand clothes achieve mythical status through strategic hashtags and very good lighting.
Apr 22, 2026
From Canary Wharf to the corner shop, Britain has been colonised by an army of human sleeping bags. We investigate how the puffer jacket evolved from Arctic survival gear to the only acceptable form of public dress.
Apr 20, 2026
LinkedIn has spawned a parallel universe where every British professional has independently arrived at the same beige ambition uniform. Inside the great navy blazer conspiracy that's turning networking into a costume party.
Apr 18, 2026
They claim to travel the world with a single carry-on containing four neutral pieces and infinite confidence. We investigate the shadowy world of 'capsule travel' influencers and the uncomfortable truths hidden in their perfectly curated luggage.
Apr 15, 2026
From tasteful felt discs to full structural installations requiring planning permission, Britain's fascinator arms race has reached peak absurdity. We chart the evolution from hat-adjacent headwear to headpieces that require their own postcode.
Apr 13, 2026
M&S has quietly relaunched their Per Una range under a sleeker name, complete with 'contemporary resort wear' descriptions for what is unmistakably the same broderie anglaise blouses and elasticated midi skirts. British women aged 45-70 see right through it but are buying it anyway.
Mar 16, 2026
Move over mindfulness apps and overpriced breathwork retreats — Britain's most photographed handbag holders have discovered that true emotional regulation comes in orange Hermès packaging. We investigate the deeply concerning, entirely unironic rise of the luxury accessory as mental health aid, and ask the question nobody is brave enough to answer: is a £12,000 Birkin actually on the NHS formulary?
Mar 13, 2026
Who says you can't save the Earth and still drop $340 on a linen crop top every other Thursday? Derek Plunkett investigates the booming industry of guilt-laundering, where bamboo hang tags and vague reforestation pledges transform compulsive shopping into a spiritual practice.
Mar 12, 2026