All The Fashion News That's Fit To Mock
A scientific investigation into why every British woman emerges from a changing room clutching something they never intended to buy, convinced it was destiny all along. Spoiler: it's the lighting conspiracy.
Mar 29, 2026
A devastating investigation into the national epidemic of unworn heels cluttering British wardrobes. From wedding emergencies to the mythical 'drinks with the girls', we examine why an entire generation owns footwear for a life they no longer live.
Mar 26, 2026
An undercover investigation into the brutal sartorial battleground that transforms ordinary parents into fashion gladiators every weekday morning. From athleisure supremacy to the mysterious power of the reusable coffee cup, this is where Britain's real style wars are fought.
Mar 26, 2026
Breaking: Retail experts confirm Zara's store layout changes are a deliberate psychological experiment on British shoppers. Our investigation reveals the devastating impact of constantly moving the knitwear section on an entire generation's mental health.
Mar 26, 2026
How did a nation famous for queueing politely and making excellent tea fall victim to the greatest fashion fraud of the 21st century? An investigation into the boiler suit conspiracy that convinced British women that looking like a mechanic was the height of sophistication.
Mar 25, 2026
Another Boden catalogue has arrived, offering us a glimpse into that parallel universe where every family looks like they're auditioning for a National Trust advert. An investigation into fashion's most persistent fantasy.
Mar 25, 2026
Forget postcode prejudice and accent anxiety – the real class warfare in modern Britain is being fought entirely through canvas and cotton. A field guide to decoding the savage semiotics of the humble tote bag.
Mar 25, 2026
After three years of denial, anger, and bargaining with pop-up shops, Britain has finally reached acceptance: the death of Debenhams means we'll never again experience the simple joy of buying a properly fitted bra whilst also picking up a sandwich and some face cream. Welcome to the post-department store wasteland, where lingerie shopping now requires a PhD in logistics.
Mar 19, 2026
The capsule wardrobe promised freedom from fashion chaos, but Britain's converts have somehow turned 'buying less' into a full-time occupation requiring spreadsheets, Pinterest boards, and the kind of strategic planning usually reserved for military operations.
Mar 19, 2026
Every autumn, millions of British women enter a state of temporary insanity known as 'coat shopping.' Scientists have yet to explain why a simple purchase requires the emotional complexity of a UN peace negotiation.
Mar 18, 2026
Researchers have finally cracked the code behind the UK's most pervasive fashion falsehood. From Notting Hill mummies to office martyrs, we rank every woman who's ever committed the cardinal sin of claiming effortlessness while wearing a masterpiece of calculated casualness.
Mar 18, 2026
M&S has quietly relaunched their Per Una range under a sleeker name, complete with 'contemporary resort wear' descriptions for what is unmistakably the same broderie anglaise blouses and elasticated midi skirts. British women aged 45-70 see right through it but are buying it anyway.
Mar 16, 2026
Once upon a time, Britons knew exactly what they wanted and where to find it. Then TK Maxx arrived with its biblical floods of designer debris, transforming a nation of sensible shoppers into feral bargain hunters who consider rummaging through chaos a legitimate hobby.
Mar 16, 2026
Armed with nothing but petrol money and an unshakeable belief in the power of the red sticker, our correspondent embarks on a spiritual journey to the hallowed aisles of TK Maxx. What she discovers will challenge everything you thought you knew about retail therapy.
Mar 16, 2026
A forensic investigation reveals John Lewis's baffling pricing strategy where two virtually identical blouses exist mere metres apart, separated only by the mystical power of the word 'crafted' and £255. British shoppers remain mysteriously unbothered by this retail sorcery.
Mar 16, 2026
Minimalism is having its loudest, most expensive, most labour-intensive moment yet, and nowhere is this more apparent than in the capsule wardrobe content genre — a corner of the internet where owning less has become a full-time creative project requiring a spreadsheet, a colour-coded hanger system, and six identical £180 linen shirts. We investigated so you don't have to, and we have concerns.
Mar 13, 2026
The John Lewis Christmas advert has dropped, and with it, the United Kingdom has officially entered its most sacred emotional season. Forget Advent. Forget the lighting of the Trafalgar Square tree. The nation's feelings are now formally managed by a marketing department in Victoria. Grab a mince pie and prepare to be manipulated into transcendence.
Mar 13, 2026
In the name of fashion journalism, I spent seven days dressing exclusively from Next — Britain's most temporally stable retailer, a brand that exists in a kind of beige amber somewhere between the Cool Britannia era and a school run in Solihull. What I discovered was not a fashion crisis, but something far more unsettling: a profound, stone-coloured sense of peace.
Mar 13, 2026
Move over mindfulness apps and overpriced breathwork retreats — Britain's most photographed handbag holders have discovered that true emotional regulation comes in orange Hermès packaging. We investigate the deeply concerning, entirely unironic rise of the luxury accessory as mental health aid, and ask the question nobody is brave enough to answer: is a £12,000 Birkin actually on the NHS formulary?
Mar 13, 2026
Welcome to Mottfield-on-Wane, where the high street has been 'revitalised' three times by three different MPs, and currently consists of a Greggs, a vape shop, four charity shops, and a sense of profound municipal grief. We spent a day tracking a single beige fleece as it made its way from Oxfam to British Heart Foundation to Cancer Research and back again, completing a perfect circle that has somehow been described on Instagram as 'sustainable fashion at its most authentic.'
Mar 13, 2026